News

“Licensing Horizons is designed to bridge global IP with regional execution excellence,” said Amer Bitar, CEO of BBM Licensing.

“We’re offering even more unique ways that new and existing audiences can engage with our sport and experience race events like no other,” said Emily Prazer, Chief Commercial Officer of Formula 1.

“Partnering with Smiley felt like a natural extension of our brand ethos,” said Sherrie Rose, Creative Director at Barefoot Dreams.

“Reef Entertainment identified a need in the market and overdelivered on a thoughtful, authentic game that speaks to the hearts of both longtime fans and new audiences,” said Stephanie Kuperman, COO at Creative Licensing Corporation.

“We’ve elevated Pikachu into something personal, enduring and sophisticated enough to be carried every day,” said Omar Sabré, Co-founder and Creative Director of MAISON de SABRÉ.

“Polaroid occupies a rare space in the cultural imagination – it is both a photography company and a symbol of human connection,” said Tim Smith, Senior Vice President at IMG Licensing.

To celebrate the news, a giant portrait of Bluey made from over 11,000 cans of beans has appeared on Alton Towers’ iconic lawn.

“Bringing Peppa Pig to life through a line of headphones has been such an exciting way to expand our reach into kids’ lifestyle products,” said David Born, CEO of Born to License.

“Our Original Iced Coffee paved the way in our brand’s popularity, so recreating it as an ice cream felt like another fun way to keep people fuelled and refreshed,” said Nick Waring, Brand Director at Jimmy’s Iced Coffee.

“These new formats deliver the iconic taste and look of Drumstick that fans love,” said Sarah-Louise Heslop, Head of Marketing at Swizzels.