Licensing Horizons Dubai 2026 dated for March 24th

Licensing Horizons Dubai 2026 – the Middle East’s leading business event dedicated to brand licensing – has been dated for March 24th and will take place at Sofitel Downtown Dubai.

Studio 100 International has joined the event as an official sponsor.

“The Middle East continues to demonstrate strong appetite for high-quality children’s and family IP, supported by robust retail infrastructure and expanding entertainment ecosystems,” said Joachim Knödler, Head of Licensing at Studio 100 International.

“Licensing Horizons Dubai provides a focused and strategically relevant platform to engage with regional partners and explore sustainable long-term growth opportunities.”

Licensing Horizons has established itself as a high-level industry forum, connecting brand owners and rights holders with local manufacturers, retailers, experiential operators, and investors seeking structured entry into the Middle East market.

Philippe Guinaudeau, CEO of BrandTrends, added: “The Middle East licensing landscape is evolving rapidly, with increasing sophistication from both rights holders and regional partners. Studio 100 International’s sponsorship reflects the caliber of global players now prioritizing the region as part of their international growth strategy.”

The 2026 event will focus on actionable frameworks for market entry, licensing strategy sequencing, retail alignment, cultural intelligence and ecosystem building across Saudi Arabia, the UAE and broader GCC markets.

“Licensing Horizons is designed to bridge global IP with regional execution excellence,” said Amer Bitar, CEO of BBM Licensing.

“Studio 100 International’s participation reinforces the event’s positioning as the gateway for serious rights holders looking to scale in the Middle East through structured licensing models.”

Registration for Licensing Horizons Dubai 2026 is now open. You can register your interest at https://www.licensinghorizons.com/.