Barefoot Dreams launches Smiley loungewear and blankets

Barefoot Dreams has launched a Smiley collection spanning loungewear, accessories, and home items.

The 12-item range includes blankets featuring positive affirmations, as well as loungewear and pet sweaters.

“Partnering with Smiley felt like a natural extension of our brand ethos,” said Sherrie Rose, Creative Director at Barefoot Dreams.

“Grounded in joy and self- expression, the collection channels beachy ease through wavy sunray motifs, playful affirmations like ‘Sun Chaser, Dream Maker,’ and a bright, optimistic palette that captures the spirit of carefree comfort.”

Ross Wilson, CPO – Fashion at The Smiley Company, added: “We are delighted to partner with Barefoot Dreams to create a collection that is a true celebration of optimism. This collaboration feels like a perfect fit, blending our iconic message of positivity with their beautiful products.

“The result is a joyous contemporary womenswear collection, supported with home and pet accessories that capture the essence of both brands, offering a unique way for consumers to wear and share a smile.”