Brand of Brothers bolsters Swizzels range

Licensed ice cream specialists Brand of Brothers is expanding its Swizzels range.

Squashies Splits are creamy milk-flavoured ice lollies with a tangy raspberry coating, while the firm’s Drumstick Raspberry & Milk ice cream now comes in a new one-litre tub format.

“These two new formats deliver the iconic taste and look of Drumstick that fans love, giving shoppers new ways to enjoy the brand and encouraging repeat purchase across occasions,” said Sarah-Louise Heslop, Head of Marketing at Swizzels.

“They are both great additions to the portfolio.”

Squashies Splits will be launching in Nisa in April and both Squashies frozen treats will also be available on Ocado.