Disney and Formula 1 detail collaborations across race activations, digital comics, eyewear, apparel and more

Disney and Formula 1 have detailed a raft of new collaborations across product launches and race activations.

WEBTOON is launching ‘Mickey X Formula 1 Racing to the Top!’ – an original vertical comics series that will run exclusively on WEBTOON’s global platforms throughout the 2026 Formula 1 race season. The series will launch on March 6th during the Formula 1 Australian Grand Prix, with new episodes dropping tied to each race weekend throughout the season.

“Formula 1 and Disney sparked a cultural moment felt worldwide – and it was only the beginning. This year is about turning that moment into a season‑long story,” said Tasia Filippatos, President of Disney Consumer Products.

“A new digital chapter with WEBTOON gives fans a reason to stay connected between race weekends, brought to life through product and standout moments that feel authentic to each stop on the calendar.”

Starting at the Chinese Grand Prix next month, select Formula 1 races throughout the season will feature ‘Fuel the Magic’ fanzone retail pop-ups, with new branded merchandise inspired by the host city. Race-specific pieces and a core collection from Disney and Formula 1 will be available at the F1 Hub and Grand Prix Plaza, as well as online at F1.com.

“The continuation of our ‘Fuel the Magic’ campaign with Disney is far greater than just a sports partnership, but one that leverages both Formula 1 and Disney’s power of immersive cultural storytelling and engaging entertainment,” said Emily Prazer, Chief Commercial Officer of Formula 1.

“From unique product launches to fan experiences, digital content and WEBTOON integration, we’re offering even more unique ways that new and existing audiences can engage with our sport and experience race events like no other.”

In addition, Gentle Monster will introduce the 2026 Circuit Collection – a global eyewear collaboration with Disney and Formula 1. The range includes three exclusive designs inspired by Disney’s Mickey & Friends and Formula 1. The launch will also include pop-up experiences in Seoul and Shanghai.

Elsewhere, the Disney Store will launch an exclusive Mickey Mouse plush in a Formula 1 uniform. It will be available first in Australia ahead of the Australian Grand Prix, with a global roll-out planned later this year. New collaborations will also launch with Uniqlo, alongside an expanded Disney x Formula 1 core collection available online.