Warner Bros. Discovery Global Consumer Products names Hasbro as master toy partner for Harry Potter

Hasbro has signed a multi-year licensing partnership with Warner Bros. Discovery Global Consumer Products to become the master toy licensee for the world of Harry Potter.

The partnership starts in 2027 and will include toys for the upcoming HBO Original Harry Potter series, across dolls, role play, action figures, collectibles, interactive plush, board games and more.

“The world of Harry Potter and its unforgettable characters align perfectly with our mission to deliver a lifetime of play to generations of fans,” said Tim Kilpin, President of Toys, Games, Licensing and Entertainment at Hasbro.

“As longtime fans ourselves, we’re honored to partner with Warner Bros. Discovery Global Consumer Products as the official global master toy licensee.”

Robert Oberschelp, President of Warner Bros. Discovery Global Consumer Products, added: “Our new agreement with Hasbro arrives as the world of Harry Potter celebrates the 25th anniversary of the first film and continues to expand its magical legacy – powered by one of the most passionate and enduring fan communities in entertainment history.

“Our partnership with Hasbro will deliver fresh, innovative toys, collectibles and games inspired by the beloved Harry Potter and Fantastic Beasts films and the new HBO Original TV series.”