Harry Potter

“From the game mechanics and the world-building to the artwork and illustrations, every detail has been considered to capture the magic of the original films,” said Eduardo Lima, co-founder of Studio MinaLima.

“The world of Harry Potter and its unforgettable characters align perfectly with our mission to deliver a lifetime of play to generations of fans,” said Tim Kilpin, President of Toys, Games, Licensing and Entertainment at Hasbro.

Fans were able to play games, pose for photo opportunities and check out a raft of products, including launches from Jazwares, The Noble Collection, Spin Master and many more.

“Coffee mate is to coffee what Harry Potter is to the wizarding world – pure magic,” said Amanda Zaydman, Nestlé Director of Brand Marketing for the Coffee & Beverage Division.

“The new range captures the heart of the Wizarding World, combining nostalgia and wonder in equal measure,” said Julia Cash, Creative Director at Mad Beauty.

“This product is one-of-a-kind,” said Gary Wadhwani, Co-Founder at Craft Buddy.

Hershey’s will debut Harry Potter Butterbeer Kisses while Goldfish is launching Goldfish Butterbeer Flavored Grahams in the US.

The game sees players try and collect three different sets of magical items to win.

“Each stamp is a miniature masterpiece, a fitting tribute to mark the climactic end to the Battle of Hogwarts,” said David Gold, Director of External Affairs and Policy at Royal Mail.

Bladez Toyz designer George Leeson discusses why exercise and open eyes fuels creativity.