Netflix details expansive Bridgerton offering, spanning toys, coffee, cosmetics, apparel, experiences and more

Netflix and Shondaland have detailed the expansive consumer products offering accompanying the latest season of Bridgerton.

In toys, Mattel has designed a Polly Pocket: Bridgerton playset, featuring characters and scenes from Season 4, including Benedict and Sophie in their Masquerade attire, as well as Queen Charlotte, Penelope and Colin.

Elsewhere, Funko has launched a new wave of Pop! figures and Carrera Revell is bringing a Bridgerton Book Nook to market.

In cosmetics, NYX has launched its second Bridgerton makeup range with a Valentine’s Day-themed collection and COTY has a Bridgerton fragrance collection. In Brazil, Risque has developed a new line of nail polish, while Paixão has launched a body oil, body lotion and hand cream.

Other partners in this category include: Floral Street for fragrances, Nivea for lip care, Nykaa for cosmetics and Loops for face masks.

In apparel, Nuuly is launching a collection in the US later this month, Liberty is on board with a new collection and Summersalt has Bridgerton resortwear. In Germany, Guido Maria Kretschmer has launched a 26-piece collection that ‘translates the spirit of Bridgerton into wearable, contemporary fashion’. In France, Cache Cache has a floral-inspired collection launching in March and Undiz has loungewear and sleepwear landing later this month.

In accessories, Loungefly’s latest Bridgerton collection features the golden bee and details like lace, gold foil and floral embroidery, while Casetify has a line of tech accessories.

In food, Jeni’s has launched two ice cream flavours in Queen Charlotte Sponge Cake, General Mills has baking mixes and McCormick has debuted Bridgerton-inspired finishing sugars. Elsewhere, Melitta Coffee in Brazil has launched a themed collection, Williams Sonoma has a line of floral china, beverages and treats, while Seara in Brazil boasts an offering spanning charcuterie, a main dish and a dessert.

Finally, Netflix’s immersive offering includes the Best of Bridgerton on Strings concert from Candlelight Concerts, a Bridgerton Afternoon Tea at The Lanesborough in London, and a Bridgerton-inspired tea service at Netflix BITES.

“Bridgerton has evolved from a record-breaking series into a global franchise that continues to capture the hearts of fans around the world,” said Magno Herran, VP of Global Brand and Partner Marketing at Netflix.

“This season, we’ve partnered with best-in-class brands to bring the romance, style, and fairytale spirit of Season 4 into the real world. From fashion and beauty to food and immersive experiences, these inspired-by collaborations give fans new ways to step into the world of Bridgerton as we count down to Part 2.”

Chris DiIorio, co-President and CMO of Shondaland, added: “It has been so exciting to see this collection of global and local products and partnerships come together and we can’t wait to see the response from fans worldwide as they discover all of these new ways to continue to live their best Bridgerton lives.”