ZSL to celebrate 200th anniversary with launches across toys, cards, loungewear and more

The Zoological Society of London has detailed a series of new licensing partnerships launching this year to coincide with ZSL’s 200th anniversary.

Bigjigs Toys will develop a range of jigsaws and wooden toys inspired by London Zoo’s iconic animals and heritage, while EDX Education has secured the licence to create educational STEAM toys that draw on ZSL’s scientific expertise and global conservation work.

Elsewhere, Make Believe Ideas will create a collection of plush toys, plush accessories, stationery and books, Woodmansterne is on board for greetings cards and Willsow has developed a paper – made of ‘poo’ from the charity’s London and Whipsnade Zoos – which will be used to create a children’s book and puzzle.

Finally, Loungers will launch a collection of organic cotton ZSL loungewear featuring the pangolin, to highlight a species ZSL is working to protect through its leading conservation efforts.

The collections will rolling out throughout 2026.

“As we celebrate our 200th anniversary throughout 2026, these new partnerships and products are a wonderful way to bring people closer to nature,” said Abbie Taylor, Brand Licensing Manager at London Zoo.

“By working with partners who share our values around education, quality and sustainability, we can inspire curiosity about wildlife, connect more people with the natural world, and generate meaningful support for conservation in the UK and across the globe.”

The London Zoo and ZSL licensing programmes are managed by Metrostar and Claire Potter, Founder at Metrostar, added: “It’s inspiring to work with such creative partners who are shining a light on ZSL’s global conservation work through their amazing London Zoo and ZSL branded product ranges. London Zoo has incredible resonance and the ZSL teams have a great understanding of how to engage people in conservation. It is wonderful to see the collections take shape.”