Blonde Sheep Licensing brings Swizzels and OddBalls together for Love Hearts underwear

Blonde Sheep Licensing has united Swizzels and OddBalls for a collection of Love Hearts underwear.

The range spans men’s and women’s underwear, including men’s boxer shorts, goolies, briefs, and women’s bralettes, briefs, and boxer shorts. Each features signature Love Hearts messages and ‘eye-catching colours’.

“I’m delighted to see the collection come to life,” said Matthew Gibson, Head of Partnerships and Licensing at OddBalls.

“It’s been a pleasure to work with the teams at Swizzels and Blonde Sheep Licensing to make this super fun collection a reality! The range represents both brands perfectly; it’s fun, colourful, and of course, unbelievably comfy. Thank you to everyone who worked on this project!”

Natasha Dyson, Founder & CEO at Blonde Sheep Licensing, added: “Love Hearts is a brand built on positivity and connection, so partnering with OddBalls is a natural match. The team has created a really fresh, eye-catching collection that brings the joy of Love Hearts to life in an entirely new way. We’re delighted to launch this collaboration in time for Valentine’s Day.”

The range is available exclusively via OddBalls’ website. Check it out here.