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“This is a hugely exciting step for EXG Pro,” said Alan Fenwick, CEO at EXG Pro.

“No matter how fans discover Invincible – through our comics, show or games – our goal is always the same: Serve the fandom with quality and creativity,” said Garima Sharma, VP, Licensing & Partnerships at Skybound.

“We will blend Beckham’s entrepreneurial influence with our fragrance expertise to inspire a richer world of style and self-expression through scent,” said Jean Madar, Chairman and Chief Executive Officer of Interparfums.

“With such a huge fanbase, we saw a clear gap in the market for merchandise – and what better place to start than with some fun fancy dress costumes?” said Christina Cockill, Senior Account Manager at Blues Group.

The range was developed by Via Mia’s Design and Style team in Rio de Janeiro, in collaboration with Smiley’s creative team in London.

“Bringing Bluey to Minecraft opens up a new way for fans to engage with the brand in a place where they already love to play,” said Marina Mello, Global Director, Gaming & Interactive at BBC Studios.

For NERF, there’s toys modelled after HUNTR/X’s demon-hunting gear, including Zoey’s Spirit Blades, Rumi’s Four Tiger Sword and Mira’s Curved Moon Sword.

“This partnership allows us to expand the brand’s reach, as well as looking to deliver new compelling gameplay experiences for fans worldwide,” said Morgan Weyl, Managing Director, Licensing & Global Development at TOMY.

“Our close partnership with Netflix allowed us to move quickly and deliver products on an incredible timeline that meets fan demand,” said Nick Karamanos, Senior Vice President of Action Figures and Entertainment Partnerships at Mattel.

“We know we have an established community of passionate Cath Kidston customers in the States,” said Holly Marler, Head of Creative for Cath Kidston.