Cath Kidston secures US partners across bedding, sleepwear, stationery and more

Cath Kidston is bolstering its presence in the US with a slate of fresh licensing deals.

Facilitated by Beanstalk – Cath Kidston’s exclusive licensing agency for The Americas, Australia/New Zealand and South Africa – the partnerships include Dreamwear Inc for women’s and girl’s sleepwear, and Eccolo for stationery, gift wrap and party supplies.

Elsewhere, Britannica Home Fashions, Inc is on board for fashion and basic bedding, throws, blankets, children’s and infant bedding, indoor accent rugs, curtains, valances, bath towels, mats and accessories. Riley Blake Designs has also signed for fabric, quilting and sewing project kits and accessories.

The initial rollout will begin in 2026, with seasonal refreshes and category extensions in subsequent years, including bath and body, home fragrance and accent furniture.

“We know we have an established community of passionate Cath Kidston customers in the States,” said Holly Marler, Head of Creative for Cath Kidston.

“We are delighted to be working alongside the expertise of our market-leading license partners to be able to offer a complete Cath Kidston lifestyle collection, bringing our synonymously joyful hand-painted prints to products designed for the US market and distributed through the nation’s favouriteretailers. We are collaborating with our new partners across Britannica, Dreamwear Inc, Riley Blake and Eccolo to craft collections that continue to bring joy to the every day.”

Ryan Koflanovich, CEO of Britannica Home Fashions, added: “Our entire team is energised and ready to bring this beautifully designed brand to life across all home textiles categories at all levels of retail and e-commerce. We are anticipating a long and prosperous relationship with the Cath Kidston team and looking forward to our launch together in Spring of 2026.”

Elliot Franco, President of Dreamwear Inc, said: “Cath Kidston’s iconic prints and joyful heritage translate beautifully into women’s and girls’ sleepwear and daywear. This collaboration allows us to bring the brand’s unmistakable aesthetic to life through products that combine comfort, quality, and everyday wearability, and we look forward to introducing these collections to consumers across the market.”

Cindy Cloward, Owner/Chief Design Officer of Riley Blake Designs, continued: “The Cath Kidston brand has been on my ‘wish list’ for several years now. To partner with this exceptional brand is an inflection point moment for Riley Blake Designs. Our brands share a love for evocative designs – beautiful florals and happy vintage-inspired prints with a fresh, modern flair. We’re excited to bring Cath Kidston collections to quilters, sewists and crafters!”

Sam Shamah, Co-Owner of Eccolo, said: “Known for its heritage style and whimsical hand-painted prints, Cath Kidston aligns seamlessly with Eccolo’s dedication to craftsmanship, resulting in products that feel both meaningful and beautifully made.”