EXG Pro secures Universal Products & Experiences partnership across IP like Shrek, Jurassic Park, Jaws and more

Adam Butler, Brands Untapped

News

by Adam Butler
Published 30.01.26

Share
EXG Pro, Universal, Alan Fenwick

EXG Pro has detailed a major expansion of its licensed portfolio through new agreements with Universal Products & Experiences.

The new deals cover a line-up of brands spanning the likes of Shrek, How to Train Your Dragon, Back to the Future, Jaws, Monsters and Jurassic Park.

The agreements will see EXG Pro develop and launch a range of officially licensed products across its core accessories categories.

“This is a hugely exciting step for EXG Pro,” said Alan Fenwick, CEO at EXG Pro.

“Universal’s portfolio includes some of the most iconic franchises in entertainment history, and each one brings a unique fanbase and strong multigenerational appeal. These new partnerships allow us to expand our offering with instantly recognisable IPs while staying true to our focus on quality, creativity, and functionality.”

Further product details, visuals, and launch timings will be revealed in the coming months.

—-

To stay in the loop with the latest features, news and interviews from the creative community around licensing, sign up to our weekly newsletter here

Alan Fenwick EXG Pro Universal

More Recent News

News
MinaLima, Harry Potter, Eduardo Lima

MinaLima readies Harry Potter board game, Defenders of Hogwarts

“From the game mechanics and the world-building to the artwork and illustrations, every detail has been considered to capture the magic of the original films,” said Eduardo Lima, co-founder of Studio MinaLima.

News
Born Licensing, David Born, Alyssa Gourlay, Amber Cheung

Born Licensing details LA expansion, new President and Director appointment

“The next five years are going to be transformational – and the US is the market we’re betting on to drive that exponential growth,” said Born Licensing Founder and CEO David Born.

News
Angry Birds, Rovio, Markus Beyr

Angry Birds stars in Poland’s new Querion Hypermedia Entertainment Park

“Querion represents a new form of an indoor park, driven by media-based attractions and digital environments,” said Markus Beyr, CEO of Attraktion!.

News
EXG Pro

EXG Pro gives Buzz Lightyear the Cable Guys treatment

The Buzz Lightyear Cable Guy is designed to securely hold gaming controllers, smartphones and remotes.

News
Porsche, Bob Pauley, Timo Resch, Bob Pauley, Jay Ward

Porsche reveals 911 models inspired by Toy Story 5

All three vehicles will be sold as part of a charitable initiative supporting Big Brothers Big Sisters of America, the American Red Cross and Starlight Children’s Foundation.

News
WildBrain CPLG, Miraculous, Roz Nowicki, Maarten Weck

WildBrain CPLG to spearhead location-based entertainment opportunities for Miraculous across EMEA and APAC

“WildBrain CPLG’s growing expertise in themed attractions, exhibitions and experiential entertainment makes them an ideal collaborator as we continue to grow the franchise globally,” said Roz Nowicki, Global Head of Consumer Products at Miraculous Corp.

Receive the Brands Untapped Newsletter

    Thank you. Please check your inbox for the subscription confirmation email and click the link in the email to confirm your subscription.

    Brands Untapped occasionally sends promotional, event and newsflash emails that involve potential collaborations with industry partners.

    These emails form part of the service you elect to receive when you subscribe to the Brands Untapped free email service. We do not and will not share your data with any third-parties.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

    Upcoming Events

    Stay up to date with the latest news, interviews and opinions with our weekly newsletter

    Sign Up

    Enter your details to receive Brands Untapped updates & news.

      This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.