Universal
Roland teams with Universal Products & Experiences for Minions keyboard
The GO:KEYS 3 Minion fuses Roland’s musical instrument design with Minions images and a variety of official Minions voice sounds.
Universal Products & Experiences readies licensing push for Bravo slate, including The Real Housewives, Vanderpump Rules and Below Deck
“Bravo represents one of the most passionate fan ecosystems in entertainment,” said Rafa Macias, Executive Vice President, Global Consumer Products & Games at Universal Products & Experiences.
Universal Products & Experiences readies “exciting new era” for Shrek
“This new chapter celebrates a beloved legacy while introducing the joy and irreverent humour of Far, Far Away to new audiences,” said Rafa Macias, Executive Vice President, Global Consumer Products & Games at Universal Products & Experiences.
Spin Master and Universal Products & Experiences ready Hellbreak, a new TCG featuring iconic horror characters
“We’ve created an enticing property unlike anything the TCG category has ever seen,” said Doug Wadleigh, President of Spin Master Toys.
EXG Pro secures Universal Products & Experiences partnership across IP like Shrek, Jurassic Park, Jaws and more
“This is a hugely exciting step for EXG Pro,” said Alan Fenwick, CEO at EXG Pro.
Why Felix the Cat is the whiskers: in conversation with Rafa Macias, Universal Products & Experiences
Rafa Macias, Global CPG CO at Universal Products & Experiences, on all things Felix the Cat.
Universal Products & Experiences details expansive Wicked: For Good product slate
“Expanding the world of Wicked has been an extraordinary journey,” said Rafa Macias, Global CPG Commercial Officer, Universal Products & Experiences.
Universal Products & Experiences names John Revill as Regional MD for Consumer Products EMEA
“John brings deep retail and partnership expertise, and I’m excited to welcome him to UP&E as we continue to drive the CPG business to new heights,” said Rafa Macias Global CPG Commercial Officer, Universal Products & Experiences.
Universal Products & Experiences’ Rafa Macias on anniversary plans as Fast & Furious turns 25
Rafa Macias – Global CPG Commercial Officer at Universal Products & Experiences – on what anniversary years allow the company to do for beloved IP.
BLE 2025 to host fireside chat with Vince Klaseus, President of Universal Products & Experiences
The session – NBCUniversal: Building the Fandom Flywheel – will take place on Tuesday, October 7th at 11:30am in the License Global Theatre.





