Spin Master and Universal Products & Experiences ready Hellbreak, a new TCG featuring iconic horror characters

Spin Master and Universal Products & Experiences have teamed up to create a new horror trading card game called Hellbreak.

Created in tandem with the game design team at Ghost Galaxy, Hellbreak centres around the idea of a ‘Monster Sandbox’ and will feature Universal characters – including the Universal Monsters.

Looking ahead, Spin Master plans to build a ‘horror crossover universe’ that will include additional major studios and their characters from across the horror genre.

“Hellbreak brings together two of the hottest trends – horror and TCGs,” said Doug Wadleigh, President, Spin Master Toys.

“With Universal Products & Experiences as our flagship partner, and other major studios soon to be announced, we’ve created an enticing property unlike anything the TCG category has ever seen. Embracing cinematic storytelling in an immersive gameplay format, Hellbreak will grip players from their first pack to their hundredth, while also strengthening our presence in this high-growth category.”

Rafa Macias, Global CPG Commercial Officer at Universal Products & Experiences, added: “At a time when fans are craving deeper, more atmospheric experiences, Hellbreak allows us to deliver horror in a frightening new way.

“With the rise in popularity of trading card games, and how passionate horror fans are around the world, we saw an opportunity to extend the lore of horror to TCG, working with true masters of the craft, to create a genuinely elevated and chilling gameplay experience.”

Christian T. Petersen, CEO of Ghost Galaxy and design lead on Hellbreak, said: “Hellbreak was designed to feel dangerous, cinematic, and endlessly replayable.

“Every monster, mechanic, and aspect is built to create unforgettable and terrifying moments at the table – the kind players will be talking about long after the match ends.”

Hellbreak is slated for a global launch Fall 2026.

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