Interparfums secures long-term partnership with Authentic for David Beckham fragrances

Interparfums has entered into an exclusive 20-year worldwide license agreement with David Beckham for the creation, development, production and distribution of fragrances under the David Beckham brand.

“We are delighted to collaborate with David Beckham, who embodies modern sophistication and timeless elegance shaped by determination, authenticity and refined taste,” said Jean Madar, Chairman and Chief Executive Officer of Interparfums.

“This milestone agreement further strengthens our relationship with Authentic Brands Group, the visionary company who co-owns and manages the David Beckham brand. Together, we will blend Beckham’s entrepreneurial influence with our fragrance expertise to inspire a richer world of style and self-expression through scent.

“Guided by our dedication to quality, innovation, and craftsmanship, we will strengthen the global presence of Beckham’s existing fragrance lines and plan to unveil a new signature fragrance by the end of 2029. We estimate that total annual sales will exceed $50 million in the first years under our management.”

Jamie Salter, Founder, Chairman and Chief Executive Officer of Authentic, added: “We are pleased to partner with Interparfums, whose strategic vision, operational excellence, and fragrance expertise are unmatched in the industry.

“With the incredible success they have achieved with GUESS fragrances, we’re confident they’ll bring the same level of creativity, quality, and long-term value to the Beckham brand.”

David Beckham said: “With their outstanding reputation for craftsmanship in fragrance, I’m delighted to announce my partnership with Interparfums to evolve my fragrances for the long-term. Together with their world-leading team, we will create products that are distinctive and timeless. I can’t wait to get started.”

Interparfums will assume full global responsibility for David Beckham’s fragrances from April 1st 2028.