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Ken will spotlight how Expedia helps travellers through social media posts and a leading role in the brand’s marketing campaigns.

“We’re continuing to expand the Mattel Brick Shop garage to include some of the most iconic names in automotive design and history in a tailored and reimagined way,” said Ted Wu, Global Head of Vehicles and Building Sets at Mattel.

“We’re honoured to be part of the 30th anniversary celebration,” said Samantha Clapham, Senior Director Product, Global at Funko.

“The one-of-a-kind toy line will lend an interactive assist to kids and their parents as they establish foundational daily routines and provide positive association and reinforcement along the way,” said Hollie Holmes, Vice President of Global Licensing at Moose Toys.

“Lots of people have fond memories of snowball fights, spending time with loved ones, or sipping hot cocoa, and we wanted to bring that feeling of cozy, winter fun to Winterspell,” said Naomi Kim, Product Manager at Ravensburger on Disney Lorcana TCG.

“The LEGO Group and Crocs have come together to celebrate people’s bold and unapologetic creativity,” said Satwik Saraswati, Head of Licensing & Extended Line Design & Partnerships at the LEGO Group.

The line blends a ‘K-pop aesthetic with trend-forward DIY kits and stationery designed for Gen Z and Alpha fans’.

“We are so honoured to be partnering with a brand we have admired since we were kids,” said Galyn Bernard, Co-Founder and Co-CEO at Primary.

“This launch represents an extraordinary milestone for Wow! Stuff,” said Dawn Lavalette, Managing Director at Wow! Stuff.

“We’re excited for the fans to enjoy the new attraction and immerse themselves in the mayhem of the Grannies,” said Howard Ebison, Vice President of Alton Towers Resort.