Primary launches Sesame Street collection

Primary has partnered with Sesame Workshop on a Sesame Street kidswear collection.

The line includes graphic tees featuring characters like Elmo, Abby Cadabby, Big Bird, Cookie Monster and Oscar the Grouch. The range also spans sweatshirts and pyjamas, and will expand to include swimwear this Spring.

“Sesame Street has been empowering children everywhere to feel confident and embrace what makes them unique for years,” said Galyn Bernard, co-founder and co-CEO at Primary.

“That philosophy mirrors everything we do at Primary. This collection was a natural fit from the start, and we are so honoured to be partnering with a brand we have admired since we were kids.”

The Primary x Sesame Street Collection is available at Primary.com and will also be available at select retailers, including Nordstrom.com.