Horizon Group USA debuts KPOP Demon Hunters range across jewellery kits, stationery and more

Horizon Group USA has launched a KPop Demon Hunters range spanning jewellery kits, stationery and more.

Currently available at Target and Walmart, the line blends a ‘K-pop aesthetic with trend-forward DIY kits and stationery designed for Gen Z and Alpha fans’.

The rollout kicks off with seasonal launches for Valentine’s Day and Easter, followed by a full-scale expansion into major mass and e-commerce retailers throughout the year.

Product highlights include DIY jewellery and accessory kits, premium journals and stationery, and sketch sets, puffy stickers and pencil pouches.