KPop

The Energy Edition is designed for dedicated collectors with 11 rarities, whilethe Classic Edition is designed for all fans with eight rarities.

New additions also include version of Rumi, Mira and Zoe, dressed in their ‘What It Sounds Like’ outfits.

“KPop Demon Hunters and LEGO fans will finally get to combine their passions and immerse themselves in the world of KPop Demon Hunters through LEGO building,” said Lena Dixen, SVP, Product Group, Core Businesses at the LEGO Group.

As KPop Demon Hunters makes its move into toys, Alpana Virani – who runs Netflix’s global hardlines business – discusses the phenomenon.

Hasbro kicked off its KPop Demon Hunters slate with a special edition of Monopoly Deal. We sit down with Ally Simpson – Senior Manager at Hasbro Games – to discuss its development.

“Demand signals were instant and clear”: In conversation with Karen Athill – Vice President, Sales, G5 and Amazon at Funko.

For NERF, there’s toys modelled after HUNTR/X’s demon-hunting gear, including Zoey’s Spirit Blades, Rumi’s Four Tiger Sword and Mira’s Curved Moon Sword.

“Our close partnership with Netflix allowed us to move quickly and deliver products on an incredible timeline that meets fan demand,” said Nick Karamanos, Senior Vice President of Action Figures and Entertainment Partnerships at Mattel.

Bobby Saygan, Senior Director Product Design at Mattel, discusses KPop Demon Hunters fandom, potential – and what was key to capture in the first wave of dolls.

The line blends a ‘K-pop aesthetic with trend-forward DIY kits and stationery designed for Gen Z and Alpha fans’.