Mattel kicks off Ken’s 65th anniversary with Expedia partnership

Mattel is marking Ken’s 65th anniversary with an Expedia partnership that will see the toy icon embrace a year-long adventure by trying 65 new things.

As Expedia’s newest brand ambassador, Ken will show how Expedia helps travellers through social media posts and a leading role in the brand’s marketing campaigns.

“Since his debut in 1961, Ken has proven his ability to captivate hearts while always remaining true to his fun, playful personality,” said Nathan Baynard, Vice President and Head of Barbie at Mattel.

“Now, we’re proud to celebrate his 65th anniversary as a moment of reinvention as he steps into uncharted territory.”