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“Bringing Bluey to Minecraft opens up a new way for fans to engage with the brand in a place where they already love to play,” said Marina Mello, Global Director, Gaming & Interactive at BBC Studios.
Bluey is joining the Minecraft community next month.
From Thursday February 5th, the Bluey DLC – developed by Jigarbov, in partnership with BBC Studios and Ludo Studio – introduces Bluey’s house through the immersive and interactive lens of Minecraft.
Players can meet Bluey, Bingo, Mum and Dad, relive memorable moments from the series and search for hidden keys throughout the home, unlocking new rooms and areas as they progress.
“Bringing Bluey to Minecraft opens up a new way for fans to engage with the brand in a place where they already love to play,” said Marina Mello, Global Director, Gaming & Interactive at BBC Studios.
“This partnership is a great example of how we’re evolving the way our brands live beyond the screen. By collaborating with Microsoft and Jigarbov, we’re able to explore new forms of interactive storytelling that feel native to platforms like Minecraft, while staying true to what makes Bluey so special.”
All Minecraft Bedrock players can head to the Minecraft Marketplace to grab a free Chattermax Mask until March 6th. After that, the item will be available to purchase.
Bluey’s House will be available globally on the Minecraft Marketplace from February 5th.
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