NERF World comes to Minecraft next month

In this free DLC, players use NERF blasters to target Minecraft mobs in different arenas.

Bladez Toyz’s George Leeson on designing creative kits for brands like Hot Wheels, Minecraft and Harry Potter

Bladez Toyz designer George Leeson discusses why exercise and open eyes fuels creativity.

Federico San Martin – Sr. Global Head of Minecraft Consumer Products at Microsoft – on creativity, authenticity and what Suspicious Stew actually tastes like

Sr. Global Head of Minecraft Consumer Products at Microsoft, Federico San Martin on creativity, authenticity and what Suspicious Stew actually tastes like.

Minecraft bolsters licensee line-up with Crayola, Bladez Toys and American Greetings

Other new partners include Crunch Pak, Procos, L Founders Loyalty Programs and Andromeda.

Pringles teams with Minecraft for Suspicious Stew crisps

“We challenged ourselves to bring the flavour of suspicious stew and its ingredients to crisp-form, creating an experience so delicious that both Minecraft players and non-players will reach for more,” said Mauricio Jenkins, US marketing lead for Pringles.

Game designers Christian Fiore and Knut Happel on creating Ravensburger’s Minecraft: Heroes of the Village

Christian Fiore and Knut Happel discuss adapting the hit video game into a tabletop experience.

Burberry teams with Minecraft for capsule collection and in-game experience

“Our capsule collection and exclusive in-game content bridges the digital and physical worlds through a celebration of adventure, exploration and self-expression,’ says Kayleen Walters, Head of Franchise Development at Mojang Studios.

Angry Birds lands in Minecraft

The DLC gives Minecraft: Bedrock Edition players an opportunity to play the classic Angry Birds slingshot game, but in the blocky Minecraft style.

Lacoste teams with Minecraft for apparel collection and in-game Croco Island map

The range spans polos, sweatshirts and sportswear featuring a redesigned, pixelated Lacoste crocodile and quotes about ‘the notion of play’.

Hasbro debuts Nerf Minecraft blasters

“Minecraft inspires and values creative and imaginative play, much like the Nerf brand, and we can’t wait for fans worldwide to get their hands on this epic collaboration,” said Adam Kleinman, SVP & General Manager of Nerf.

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