Minecraft
Minecraft enjoying “incredible momentum” going into Licensing Expo 2026
“Minecraft continues to grow because it’s a platform for creativity that extends far beyond the game itself,” said Hanna Willis, Head of Global Consumer Products for Minecraft.
Bluey heads to Minecraft
“Bringing Bluey to Minecraft opens up a new way for fans to engage with the brand in a place where they already love to play,” said Marina Mello, Global Director, Gaming & Interactive at BBC Studios.
Minecraft details raft of new licensees across accessories, footwear, gaming gear and more
“Minecraft’s global licensing program continues to flourish, and we’re thrilled to welcome such a diverse array of new partners,” said Hanna Willis, Head of Consumer Products for Minecraft.
Minecraft and adidas kick-off multi-year collaboration with A Minecraft Movie capsule collection
The collection boasts blocky prints, textured details and all over patterns inspired by key scenes from the film.
Minecraft milkshakes land in Australia
The deal with Norco Co-operative was orchestrated by Asembl on behalf of Merchantwise.
Expanse marks 15 years of Minecraft with The World of Minecraft coffee table book
“Our Minecraft books set the gold standard for gaming titles,” said John Packard, Publishing Director at Farshore and Expanse.
NERF World comes to Minecraft next month
In this free DLC, players use NERF blasters to target Minecraft mobs in different arenas.
Bladez Toyz’s George Leeson on designing creative kits for brands like Hot Wheels, Minecraft and Harry Potter
Bladez Toyz designer George Leeson discusses why exercise and open eyes fuels creativity.
Federico San Martin – Sr. Global Head of Minecraft Consumer Products at Microsoft – on creativity, authenticity and what Suspicious Stew actually tastes like
Sr. Global Head of Minecraft Consumer Products at Microsoft, Federico San Martin on creativity, authenticity and what Suspicious Stew actually tastes like.
Minecraft bolsters licensee line-up with Crayola, Bladez Toys and American Greetings
Other new partners include Crunch Pak, Procos, L Founders Loyalty Programs and Andromeda.






