Minecraft enjoying “incredible momentum” going into Licensing Expo 2026

Minecraft has detailed a slate of new partnerships as the brand enjoys “incredible momentum” going into Licensing Expo later this month.

Highlights include an apparel launch with Australian Gen-Z brand Cool Shirtz, an ongoing multi-year collaboration with adidas and a global fashion partnership with OppoSuits.

Fresh launches include Danone’s Actimel across eleven European markets, collectible sticker ecosystem Sticki Rolls launching globally in August, and new STEM-focused activity products from Horizon Group USA.

In addition, a new global plush partnership with Ty Inc. debuted in early 2026, bringing Minecraft characters into the Beanie Babies format.

When it comes to immersive real-world experiences. Minecraft Experience: Villager Rescue will continue its global expansion in the coming months, while the nighttime adventure Minecraft Experience: Moonlight Trail will launch in May.

“Minecraft continues to grow because it’s a platform for creativity that extends far beyond the game itself,” said Hanna Willis, Head of Global Consumer Products for Minecraft.

“From innovative licensing partnerships to immersive real-world experiences and new storytelling, we’re seeing incredible momentum as the brand continues its expansion across entertainment, consumer products, and global fan engagement.”