Minecraft bolsters licensee line-up with Crayola, Bladez Toys and American Greetings

Minecraft has detailed a slate of new licensees ahead of next week’s Licensing Expo show.

New partners include Crayola (Seasonal/Party – U.S., Canada), American Greetings (Greeting Cards & Wrapping Paper – U.S., Canada), Crunch Pak (Food & Beverage – U.S., Canada), Dynacraft (Sporting Goods – U.S.), Bladez Toys (Arts & Crafts – U.K., Europe, Australia), Procos (Seasonal/Party – Europe), L Founders Loyalty Programs (Europe) and Andromeda (Back-to-School – Mexico).

“With an unprecedented scope for creativity, Minecraft has become a global phenomenon that fosters innovative thinking both in-game and through our branded products, offering fans the opportunity to interact with Minecraft both physically and digitally,” said Federico San Martin, Global Head of Consumer Products for Minecraft.

“Ahead of our 15th anniversary next year, this is the ideal time for us to exhibit at Licensing Expo as we look to expand into new areas of business globally. We’re eager to share our upcoming franchise initiatives with current and potential new partners and discuss creative and engaging ways to galvanise our communities across content, game updates, marketing, retail and promotional activities.”

Following 2024’s anniversary year for the brand, 2025 will see the arrival of Warner Bros. and Legendary Pictures’ Minecraft movie, starring Jason Momoa.