Brand of Brothers secures 10-year renewal for Britvic partnership

“Our collaboration has been incredibly successful, bringing the refreshing flavours of Britvic’s beloved brands into new product categories,” said Carys Delve, Marketing Manager at Brand of Brothers.

Miraculous strikes new deals across Middle East, Turkey, Africa and India

“The Middle East, Africa, Greece, Turkey and India have embraced Miraculous with enthusiasm” said Carlotta Caracciolo, Vice President, Licensing & Retail MEA, Turkey, Greece & India, at Miraculous Corp.

Samsonite’s Alicia Lee on bringing colour – and scents – into America Tourister’s Chupa Chups travel range

Alicia Lee – Business Manager, Asia for American Tourister at Samsonite APAC & Middle East – talks travel trends, bold design and creative collaborations.

Fashion designer Pablo Erroz on embracing the unexpected for his Chupa Chups collection

“It’s an exciting challenge”: Pablo Erroz talks us through the key design decisions behind his Chupa Chups collaboration.

Heinz readies collectibles that transform Ketchup and Mustard bottles into Deadpool and Wolverine

Heinz will release a select number of the Deadpool & Wolverine-inspired collectibles in the US via social media in the upcoming weeks.

Tim Kilpin – President of Toys, Board Games, Licensing & Entertainment at Hasbro – on how insights fuel innovation

“We’re in an industry that turns on serial creativity”: Hasbro’s Tim Kilpin discusses cultivating creative cultures.

Fred Rogers Productions’ Katie Huber on crafting product plans for message-driven brands

Katie Huber – Senior Director of Licensing at Fred Rogers Productions – on creativity, inspiration and plans for IP like Donkey Hodie and Alma’s Way.

One Stop and Swizzels raise funds for Alzheimer’s Society with Love Heart pin badges

“It’s great to see the Love Hearts positive messages not only spreading love but raising valuable funds for such a worthy charity,” said Natasha Dyson, Founder and CEO of Blonde Sheep Licensing.

JW Anderson debuts Guinness capsule collection

The range launches in November and celebrates the ‘unrivalled craft and creativity uniting both brands.’

Mentos and Chupa Chups beverages land in South Korea with Nongshim

“This partnership brings refreshing novelty to every sip,” said Carla Fernandez-Moreno, Perfetti Van Melle F&B Licensing Manager.

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