Food & Drink
Totally Spies! experience comes to Rookies in Paris
“A key pillar of our licensing strategy is ensuring we create products and events for our entire fanbase – by echoing elements of the latest series while showcasing its legacy, the partnership with Rookies does exactly this,” said Emma Brancourt, Licensing Executive at Banijay Kids & Family.
Warner Bros. Discovery details Butterbeer Season activity
Hershey’s will debut Harry Potter Butterbeer Kisses while Goldfish is launching Goldfish Butterbeer Flavored Grahams in the US.
As Refreshers turn 70, Blonde Sheep Licensing’s Natasha Dyson talks all things Swizzels
Most Refreshing: Natasha Dyson on sweet deals for Refreshers, Love Hearts, and Parma Violets at Swizzels.
Bird & Blend launches Mr. Men Little Miss tea
“Bringing together two UK icons — tea and our beloved characters — this collaboration feels like a perfect match,” said Silvia Figini, Chief Operating Officer Sanrio (EMEA, India and Oceania) and Mr. Men (Worldwide).
Blonde Sheep Licensing brings Cambridge Satchel and Swizzels together for Love Hearts collection
“We’re delighted to be working with Cambridge Satchel to create a collection that combines fashion with the fun and positivity of Love Hearts,” said Natasha Dyson, Founder and CEO at Blonde Sheep Licensing.
Bisto launches Wallace & Gromit on-pack promotion
“Partnering with Wallace & Gromit, a much-loved British institution that continues to capture the hearts of families across the nation, is the perfect tie up for us,” said Kate Drew, Marketing Controller of Bisto and Paxo at Premier Foods.
Toy Topic to launch Swizzels accessories and ‘make your own’ kits
“We’re very happy to be working with Toy Topic to develop this range of on trend accessories and make your own kits,” said Natasha Dyson, Founder & CEO at Blonde Sheep Licensing.
Blonde Sheep brings Emma Bridgewater and Swizzels together for Love Hearts collection
The range reimagines Love Hearts messages such as ‘Love’, ‘Kiss’, and ‘Hug’ in Emma Bridgewater’s signature style.
Insight Editions to launch Trader Vic’s cookbooks and cocktail books
The licensing deal was facilitated by Perpetual Licensing, Trader Vic’s exclusive licensing agency.
Brand Manager Laura Wood on bringing Bullseye into publishing, AR, beer and more
“We can tap into the joy of nostalgia and the excitement of the new”: Laura Wood, Brand Manager for Bullseye, talks us through the show’s licensing roster.