Food & Drink
Licensing Haus brings Pabst Blue Ribbon and Yancey’s Fancy together for beer-flavoured cheese
“We spent six months meticulously refining the taste and mimicking the nuanced botanicals to capture the complex taste experience of drinking a PBR,” said Yancey’s CEO, Eric Cosnoski.
“It’s not just about the product; it’s about how it makes people feel”: Spice Kitchen’s Sanjay Aggarwal on the origins of the brand – and licensing plans
Sanjay Aggarwal – Chief Spice Officer at Spice Kitchen – discusses the three things key to any future Spice Kitchen brand extension.
Relatable details latest slate, including Emotional Support Pop-Tarts and QU!CK QU!CK QU!CK party game
The company has teamed up with Kellanova for a multi-year deal spanning brands including Pop-Tarts in 2025 and Cheez-Its in 2026.
BBC Studios teams with Bush’s Beans for Bluey Baked Beans
“This partnership is a natural fit, as fans know baked beans are joyfully featured in favourite episodes like ‘Grannies’ and ‘Fancy Restaurant’,” said Suzy Raia, SVP Global Consumer Products at BBC Studios.
Beanstalk brings Cheez-It into pizzas with Palermo Villa Inc
“Cheez-It Frozen Pizza brings the best of both categories,” said Nick Fallucca, Chief Innovation Officer for Palermo’s.
VipsÒ to launch MasterChef-inspired menu in locations across Mexico
“MasterChef is the world’s most successful cookery television format, and it is fitting for us to team with Mexico’s top culinary destinations for this unique new collaboration,” said Endemol Shine Boomdog’s Javier Pérez Teuffer López.
Asembl brings Weis into flavoured milk with Breaka
“We’re thrilled to see two iconic Aussie brands come together to offer Queenslanders a delicious category exclusive,” said Unilever Australia’s Senior Brand Manager for the Snacking & Refreshment portfolios, Juliette Fleming.
Sunday Swagger launches Guinness golf apparel collection
“This collaboration isn’t just a logo swap – it’s a storytelling opportunity,” said Sunday Swagger Founder Mark Carmona.
Think Influence brings Madrinas and Fisch together for limited-edition flavour
Tropical Kraken Surge features a refreshing tropical fruit profile ‘designed to energise fans and capture the spirit of in-game exploration’.
Lisle Licensing signs as licensing agent for Parisi, a new lifestyle brand from Kelly Brook and Jeremy Parisi
“Bringing a brand like Parisi to life is a joy,” said Francesca Lisle, MD of Lisle Licensing.