Food & Drink

“We’re just getting started in unlocking Wednesday’s full merchandising potential,” said Jamie Kampel, Head of Amazon MGM Studios Consumer Products and Interactive Licensing.

The Brands Untapped Creative Guide profiles 14 different studios and is also available to pick up at BLE from the Brands Untapped booth – E175.

Only 300 have been made.

Creative consultant Sophie Bloomfield and Aardman’s Licensing Approvals Co-ordinator Ben Townsend on why the brand continues to soar in consumer products.

“FMCG is a really important category for us to develop the Gruffalo brand further,” said Aidan Taylor-Gooby, Licensing Director, Magic Light Pictures.

“You’ve got to understand the psychological motivation”: Xbox Gaming’s John Friend discussing his approach to crafting brand extensions.

The range of apparel spans lingerie to casualwear, all infused with ‘Chupa Chups’ nostalgic charm’.

The limited-edition launch combines the tangy flavour of Pickled Onion Monster Munch crisps with Heinz’s Mayonnaise.

“Spin Master has deep experience creating award-winning content and engaging stories that resonate with kids and families,” said Meike de Vaere, SVP Partnerships & Business Development, WildBrain CPLG.

“We see endless opportunities to create unique merchandise featuring renowned Cenobite characters from the franchise,” said Mark Freedman, President of Surge Licensing.