Talking Brands: The Godfather has extended into sauce… Which brand should be next?

Studio Griggs’ Stephanie Griggs, Skew’s Oliver Dyer, Born Licensing’s David Born and Louis Kennedy’s Tracey Richardson share their saucy suggestions.

Gousto teams with BBC Studios for Bluey Family Dinner recipes

“We’re thrilled to announce our partnership with Bluey, bringing families a delightful selection of Bluey inspired dishes to cook at home,” said Anna Greene, VP Brand, Insights & Strategy at Gousto.

The Brand Radar: Why one plus one can equal three in FMCG

From Cathedral City Heinz Beanz to Baileys easter eggs, Start Licensing’s Ian Downes puts food brands in the spotlight.

Maurizio Distefano bolsters Baileys’ Italian licensing slate with Mec3

“We are very proud of the results that Baileys is achieving,” said Maurizio Distefano, President of the agency.

Heinz teams with Paramount for The Godfather pasta sauce

The sauce features the ingredients named in the film by Peter Clemenza as he teaches Michael Corleone how to cook the perfect pasta sauce.

Fendi launches Chupa Chups lollipop holder

“Fendi flawlessly captured the essence of the Chupa Chups brand, infusing the collection with delightful playfulness,” said Marta Ballesteros, Global Licensing Manager at Perfetti Van Melle.

LMCA revives Revere Ware

“From its conception, Revere Ware was a brand that punched above its weight – and this revival is going to see a return to excellence that takes the industry by storm,” said Ciarán Coyle, President & CEO of LMCA.

Anya Hindmarch launches vintage Sprite and Fanta pyjamas

The sets are made up of a buttoned, short-sleeved shirt and drawstring-waist shorts, made from 100% natural linen.

C4 Energy debuts Millions energy drinks

“With this collaboration, we aim to redefine the energy drinks market,” said Paul Coppin, C4 Energy’s Marketing Director for Europe.

Kung Fu Tea launches Miraculous bubble tea

“This collaboration embodies our commitment to delivering fun, innovative experiences and delightful flavours to our customers,” said Matthew Poveromo, Marketing Manager at Kung Fu Tea.

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