Beanstalk to helm licensing push for HI-CHEW

Beanstalk has been appointed as the global licensing agent for candy brand HI-CHEW.

Beanstalk is looking to leverage HI-CHEW’s flavours and colours to a variety of categories, including food and beverage, fashion and lifestyle, health and beauty, gift and novelty, social expression and collabs.

“This collaboration marks a significant milestone for us, opening doors to a broader audience and allowing us to share the exceptional quality and taste of our brand with a wider demographic of consumers,” said Teruhiro Kawabe, Chief Representative for the USA & President, CEO of Morinaga America, Inc.

Allison Ames, President and CEO of Beanstalk, added: “With a digitally engaged audience that embraces the brand’s all-natural ingredients, bright colour palette and Japanese heritage, HI-CHEW is establishing a unique position in culture.

“This will naturally translate to vibrant and exciting partnerships. We look forward to bringing HI-CHEW’s brand to life through joyful products that consumers will celebrate in a multitude of ways.”