Mrs Butterworth’s launches Dunkin’ Glazed Donut pancake syrup

“We wanted to find a way for people to enjoy the flavour of our famous donuts at home on top of any breakfast food they like,” said Brian Gilbert, Vice President of Dunkin Retail Business Development.

Licensing Haüs to helm consumer products push for Heathcliff the Cat and Friends

“We’re excited to put together a stellar platform of licensed partners to tell the Heathcliff story,” said Maria Alcaide, President of Licensing Haüs.

John Davey Studio’s John Davey on crafting guides that inspire, delight and excite

John Davey Studio’s John Davey talks trends, challenges and AI.

Willsow’s Thomas Willday on Dragons’ Den, Shaun the Sheep – and growing a plantable books business

“It isn’t as daunting as it initially might seem!” Willsow Founder Thomas Willday talks us through the firm’s first foray into licensing.

The Brand Radar: Brands in the mix for Gift of the Year 2024

Start Licensing’s Ian Downes looks at what’s in the running for 2024’s Gift of the Year awards to see how licensed ranges fared.

Analogue founder Barry Darnell on Stranger Things ice cream… And Teenage Mutant Ninja Turtles!

Graphic designer Barry Darnell discusses toys he enjoys – and Scoops Ahoy!

Andrew Newlands discusses building the Monty Bojangles brand on playfulness, creativity and exceptional taste

Andrew Newlands, Founder and MD of The Monty Bojangles Co, discusses licensing plans for the award-winning premium confectionery brand.

Hershey experiences on the way from Falcon’s Beyond

“Falcon’s is the ideal partner to extend the Hershey’s family of brands in truly new and imaginative ways,” said Ernie Savo, President of The Hershey Licensing Company.

Microsoft debuts Xbox Series S toaster

Modelled after the signature design of the console, the toaster imprints the Xbox sphere logo onto bread.

Beanstalk to helm licensing push for HI-CHEW

“With a digitally engaged audience that embraces the brand’s all-natural ingredients, bright colour palette and Japanese heritage, HI-CHEW is establishing a unique position in culture,” said Allison Ames, President and CEO of Beanstalk.

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