The Hummingbird Bakery teams with Hasbro for Peppa Pig bakes

Marking the pre-school brand’s 20th anniversary, the range includes cupcakes, big cakes and Peppa Pig cake decorating kits.

Flower Fairies afternoon tea comes to JW Marriott Grosvenor House London

“The Grosvenor team have really excelled themselves in creating something truly spectacular by transforming the works of Cicely Mary Barker into three-dimensional form with these delicious and intricate pastries,” said Thomas Merrington, Creative Director at Penguin Ventures.

Kraft Heinz teams with Mattel for pink ‘Barbiecue Sauce’

The sauce has been created to celebrate the 65th anniversary of Barbie.

Crocs debuts Pringles collection

“This partnership seamlessly combines the flavour-packed world of Pringles with the iconic comfort DNA of Crocs,” said Matias Infante, Vice President of Global Brand Partnerships & Energy for Crocs

Beer52 teams with TfL for London Beer Tour collection

“We believe the best beer collaborations bring a fresh perspective, and working with TfL has given the brewers working on this collection so much inspiration,” says Fraser Doherty, CEO of Beer52.

Spanish fashion designer Pablo Erroz debuts Chupa Chups collection

The range includes a black shirt showcasing the Chupa Chups logo recreated in Swarovski crystals.

Home Chef teams with BBC Studios for Bluey-themed recipes

Menu offerings include Bandit and Chilli’s Chicken Soup and Bingo’s “Not Too Spicy” Takeway Salmon.

Licensing Haus secures deals to bring Pabst Blue Ribbon into pet products, drinkware and more

New items include pet products from G Mason Group, drinkware from Grandstand Glassware and accessories from H3 Sportgear.

TruMoo readies Star Wars Blue Milk

TruMoo’s take on the beverage is a vanilla-flavoured, blue-coloured milk.

Macallan teams with Cirque du Soleil for SPIRIT experience

Cirque du Soleil SPIRIT will “bridge the gap between the art of whisky making and the spectacle of performing arts,” says Jaume Ferràs, Creative Director at The Macallan.

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