Rose Confectionery’s Amy Watt on bringing brands into sweets, snacks and freeze pops

Amy Watt – Head of Product at Rose Confectionery – talks innovation, benchmarking and how to shake up sleepy categories.

IMG to helm global licensing push for McDonald’s

“From buzzy fashion ranges to one-of-a-kind collaborations, every launch is sure to resonate with global audiences in a way that only McDonald’s can,” said Ricky Yoselevitz, Senior Vice President of Licensing at IMG.

Krispy Kreme and Dolly Parton unite for ‘Southern Sweets’ doughnut collection

“Having some of my very favourite southern flavours in one, unique doughnut collection from Krispy Kreme is so special to me,” said Parton.

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Vitabiotics’ Susanne Bisinotto on what made PEPPA PIG a good fit for vitamins

“While this had its technical challenges, we successfully achieved it!”: Susanne Bisinotto – Brand Marketing Director at Vitabiotics – on developing the firm’s PEPPA-shaped vitamin gummies.

The Hummingbird Bakery teams with Hasbro for Peppa Pig bakes

Marking the pre-school brand’s 20th anniversary, the range includes cupcakes, big cakes and Peppa Pig cake decorating kits.

Flower Fairies afternoon tea comes to JW Marriott Grosvenor House London

“The Grosvenor team have really excelled themselves in creating something truly spectacular by transforming the works of Cicely Mary Barker into three-dimensional form with these delicious and intricate pastries,” said Thomas Merrington, Creative Director at Penguin Ventures.

Kraft Heinz teams with Mattel for pink ‘Barbiecue Sauce’

The sauce has been created to celebrate the 65th anniversary of Barbie.

Crocs debuts Pringles collection

“This partnership seamlessly combines the flavour-packed world of Pringles with the iconic comfort DNA of Crocs,” said Matias Infante, Vice President of Global Brand Partnerships & Energy for Crocs

Beer52 teams with TfL for London Beer Tour collection

“We believe the best beer collaborations bring a fresh perspective, and working with TfL has given the brewers working on this collection so much inspiration,” says Fraser Doherty, CEO of Beer52.

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