Toys & Games
WildBrain CPLG bolsters Spin Master partnership to include representation for Vida the Vet, Rubik’s and Tech Deck
“Spin Master has deep experience creating award-winning content and engaging stories that resonate with kids and families,” said Meike de Vaere, SVP Partnerships & Business Development, WildBrain CPLG.
Surge named global licensing agent for Hellraiser
“We see endless opportunities to create unique merchandise featuring renowned Cenobite characters from the franchise,” said Mark Freedman, President of Surge Licensing.
Spin Master secures deals for Unicorn Academy across trading cards, publishing, crafts and board games
“We will deliver extraordinary products that encapsulate the enchanting spirit and magic of the franchise in every detail,” said André Lake Mayer, Spin Master’s SVP Global Strategic Partnerships & Consumer Products.
Dour Darcels CEO Jack Yeung takes us inside the brand’s collaboration with Chupa Chups
“These characters can captivate a new generation”: Dour Darcels CEO Jack Yeung on why Chupa Chups felt like an authentic partnership.
Pop Paper City creator Georgina Hurcombe on the origins of the show – and its licensing potential
Georgina Hurcombe discusses brand plans for Pop Paper City – and the show’s core message of “doing as well as viewing”.
Ravensburger details sixth Disney Lorcana set, Azurite Sea
Azurite Sea sees characters from Disney’s Big Hero 6 join Disney Locana for the first time.
YuMe Toys launches Netflix Gift Box
“The Netflix Gift Box is not just a product; it’s an experience that brings the most beloved stories into the homes of fans,” said Ryan Kravontka, Head of Global Marketing at YuMe Toys.
BBC Studios teams with Ty for Bluey Beanie Babies
“This is our largest deal with Ty to date, underscoring the immense appeal of the hit TV series Bluey and its heartwarming characters,” said Julie Kekwick, Head of Licensing for BBC Studios UK & EMEA.
Format Games teams with LadBaby for Sausage Roll board game
“We wanted Sausage Roll to be as fun and light-hearted as the LadBaby brand itself, creating a game that would bring families together for a lot of laughs,” said Matt Edmondson, Co-Founder of Format Games.
Hasbro’s Marisa Morgan on puppets, Muppets – and her career telling stories in licensing
What Marisa Morgan wants in a licensing consumer products for Hasbro’s Action Brands & Games.