“This is just the beginning…”: Hasbro’s John Frazier on PEPPA’s power in the toy aisle

John Frazier – Director of Global Brand Strategy and Marketing for Hasbro’s preschool portfolio – on how PEPPA toys allow kids to take their fandom a step further.

Toikido and The Lumistella Company to bring Elf on the Shelf into Piñata Smashlings

“This collaboration represents a significant evolution in how holiday-themed brands can engage digitally,” said Darryl Lai, MD of Toikido US.

Skybound strikes Invincible partnerships across collectibles, action figures and games

“On the licensing side, we are as busy as ever,” said Garima Sharma, VP of Partnerships and Licensing at Skybound Entertainment.

Miraculous Corp details raft of food and drink deals for Miraculous

“These latest agreements provide fans with a range of nutritious and hydrating beverages and meals, along with delightful treats for a little indulgence as part of a balanced diet,” said Lisa K. Foster, Sr. Vice President, Licensing, North America at Miraculous Corp.

McFarlane Toys readies UFC collectibles

“For us to be able to do some cool things with authentic-looking figures, both physically and digitally… It’s going to be a real treat,” said Todd McFarlane, Founder and CEO at McFarlane Toys.

Heathside Trading to launch Rabbids toys and collectibles

“Rabbids is one of those brands everyone wants to work on,” said Heathside’s Darren Epsa

BBC Studios renews Bluey master toy partnership with Moose Toys

“Moose’s translation of the Bluey brand is best-in-class,” said Andrew Carley, Director of Global Licensing at BBC Studios.

The Brands Untapped Magazine is available to read online now…

The magazine boasts design deep dives with licensees, creative catch ups with brand owners and in-depth interviews with the industry’s community of creative studios and design houses.

Old favourite, new app: Hasbro’s Kristin McKay reveals why the future’s bright for PEPPA PIG

“There’s so much to look forward to!” Kristin McKay on the latest and greatest PEPPA PIG ventures

Moose Toys readies WWE Heroes of Goo Jit Zu figures

“We presented WWE with a new way for kids to engage with their favourite WWE Superstars,” said Hollie Holmes, VP of Global Franchising at Moose Toys.

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