Toys & Games
Hitster game show in the works from Jumbo, Fremantle and NewBe
“This accomplishment is a testament to how much our consumers enjoy and engage with the game,” Isa Lana, Chief Marketing Officer at Jumbo Group, told Deadline.
Hasbro’s Cat O’Brien talks innovation, 2024 highlights and vault brand plans
Cat O’Brien – Director of UK Licensing Consumer Products at Hasbro – discusses PEPPA PIG highlights, MONOPOLY plans and the power of nostalgia.
Boyhood’s Jakob Burgsø on crafting wooden collectibles for brands like Angry Birds, Peanuts and Playmobil
“For a character to resonate with us, it should have a timeless quality”: Jakob Burgsø, Founder and Designer at Boyhood, on the craft behind his collectibles.
Moose Toys and Man of Action Entertainment to develop Heroes of Goo Jit Zu animated series
“Our conversations with Moose made it clear that they are forward-thinking and willing to go anywhere the story needs to in order to grow the franchise in exciting directions,” said Steven T. Seagle, Founding Partner at Man of Action.
Gamefam and Moose Toys bring Heroes of Goo Jit Zu to Roblox
“The Goo Jit Zu program on Roblox will exemplify how we are rewriting the playbook on building buzz for toys among kids in the lead up to the holidays,” said Ricardo Briceno, Chief Business Officer of Gamefam.
Gibsons to launch RHS games and puzzles in 2025
“For this new venture into jigsaws, board games and card games, we could not have chosen a better partner,” said RHS Licensing Manager Cathy Snow.
Rachel Field – Brand Manager for Licensed Products at Golden Bear – on the new Supertato toy range
Why is now the right time for a Supertato toy range? Golden Bear’s Rachel Field in conversation!
Little People, big brands: Mattel’s Giorgio Cavalli on what makes an IP right for the Little People Collector series
“It wasn’t just a good fit, it was a perfect fit!”: Giorgio Cavalli – Senior Manager for Global Brand Marketing at Mattel/Fisher-Price – discussing giving TRANSFORMERS the Little People treatment.
As Hasbro’s TRANSFORMERS turns 40, LEGO Icons Bumblebee designer Samuel Johnson reveals his creative process
More Than Meets the Eye: LEGO designer Samuel Johnson on designing a converting Bumblebee set…
“He was always on our wish list”: Agora Models’ James Franks discusses the company’s Optimus Prime build
Agora Models CEO and Owner James Franks on what makes brands ripe for the luxury model treatment.