Blue Marble to debut Barbie STEAM range at Toy Fair 2026

Blue Marble has teamed up with Mattel to develop a line of Barbie-themed STEAM products.

The collection ‘unites the aspirational and imaginative world of Barbie with hands-on learning experiences rooted in the core pillars of STEAM’.

Blue Marble will launch the new Barbie STEAM activities line at major e-commerce and brick-and-mortar retailers in the US and Canada this Summer, followed by an international rollout.

“With decades of global impact reflecting diverse STEAM role models and reinforcing the ‘You Can Be Anything’ mantra, Barbie has inspired generations of girls to dream big and imagine their limitless possibilities,” said Jared Wolfson, Blue Marble CEO.

“We’re proud to extend that legacy with our line of STEM, STEAM and STEAM activity products, designed to spark imagination, build confidence and make learning a playful adventure – empowering children to unlock their highest potential.”

Meredith Norrie, Vice President, Head of Global Consumer Products at Mattel, added: “By combining Barbie’s global reach with Blue Marble’s expertise in science-based innovation, we’re creating engaging, discovery-driven products that encourage kids to explore big ideas and imagine what they can become.”

Blue Marble will preview the line at New York Toy Fair in Booth #5835.