Toy Fair

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Blue Marble, Toy Fair, Meredith Norrie, Jared Wolfson

Blue Marble to debut Barbie STEAM range at Toy Fair 2026

“With decades of global impact reflecting diverse STEAM role models, Barbie has inspired generations of girls to dream big and imagine their limitless possibilities,” said Jared Wolfson, Blue Marble CEO.

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Art, Celebrity, Experiences, Fashion, Film & TV, Food & Drink, Homewares, Music, Publishing, Sports, Toys & Games, Video Games, The Toy Foundation, TOTY, Toy Fair

Bluey, Barbie and Squishmallows among ‘License of the Year’ finalists at Toy of the Year awards

Licensed toys feature throughout other categories too, with nominees including Wow! Stuff’s Jurassic Park Real FX Baby T-Rex, Jazwares’ Pokémon Squishmallows and Funko Games’ Disney Animated.

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