How does Blue Marble create out-of-this-world licensed toys? In conversation with CEO Jared Wolfson

Jared Wolfson, Blue Marble’s CEO, on creating products for National Geographic, Barbie and more…

Blue Marble to debut Barbie STEAM range at Toy Fair 2026

“With decades of global impact reflecting diverse STEAM role models, Barbie has inspired generations of girls to dream big and imagine their limitless possibilities,” said Jared Wolfson, Blue Marble CEO.

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