Interview

“We’re never afraid to take on a challenge when it comes to licences”: In conversation with Mad Beauty Co-Founder Julia Cash.

“We’re good at spotting a kernel of potential and turning it into something commercially meaningful”: In conversation with Sharon Ann Weisman, US CEO at Portman Street.

“You’re shaping something practical, but it still has to carry personality”: Talking typeface with designer and lettering artist Jamie Clarke.

“The more assets you have to work with, the better”: Talking cards with Martin Carter of Get Carter Cards.

“Licensing allowed us to combine our expertise in sourcing and packaging natural history products, with their authority in science education”: In conversation with British Fossils Director John Mark Cook.

“Delivering the right creative is about listening to audiences.” In conversation with Tom Dobson-Gunn.

“Quality and authenticity are everything!” Matt Precious reveals what powers Quarter Arcades.

Sony Pictures Consumer Products’ Jamie Stevens talks GOAT, creativity – and the untapped Sony Pictures brand that’s ripe for licensing.

Gurdeep Bains and Oliver Chang of YuMe Toys talk us through the company’s One Piece barrel capsules.

Gemma Woodward discusses style guides, heritage highlights and her pick for an untapped brand filled with licensing potential.