Rob Leigh-Bramwell of Bramwell Brown discusses recent collaborations with the Ashmolean Museum and National Trust for Scotland

“It’s important that we don’t just develop a ‘clock’ but also a ‘story’ that goes along with it”: In conversation with Bramwell Brown’s Rob Leigh-Bramwell.

The Art of Play: In conversation with The Met’s Josh Romm and Freddie Jordan from Hape Toys

Why a licensing partnership between The Met Museum and Hape Toys makes absolute sense…

EightyTwo’s Dougal Grimes on his collaborative approach to bringing creators and brands into board games

“We partner with creators and brands to build tabletop games as long-term franchises, not one-off product drops”: In conversation with EightyTwo’s Dougal Grimes.

The Phantom of the Opera at 40: LW Entertainment’s Kerry Fox-Long on expanding the brand

As The Phantom of the Opera turns 40, Kerry Fox-Long reveals a raft of bold brand extensions.

Which licensed bobbleheads get a nod of approval? Hall of Fame co-founder Phil Sklar tells all!

The National Bobblehead Hall of Fame and Museum’s co-founder Phil Sklar on licensed bobbleheads…

Liesa Dornan – Head of International Licensing at Mob Entertainment – on the rise and rise of Poppy Playtime

Mob Entertainment’s Liesa Dornan talks Expo plans, upcoming launches – and untapped characters.

“It’s been an incredible year”: Sesame Workshop’s Gabriela Arenas talks kidults, collabs and what’s next

Gabriela Arenas – SVP, Global Licensing at Sesame Workshop – discusses the company’s values-driven approach to partnerships.

Spider-Man Gravitrax – and more! Ravensburger’s Dennis Knissel talks design and imagination

Ravensburger’s International Product Manager on keeping the ball rolling with GraviTrax.

Dream Team: Inside the Pokémon x Natural History Museum collaboration

The Pokémon Company International’s Mathieu Galante joins Natural History Museum’s Maxine Lister and Claire Bevan to discuss pop-ups, products and productive partnerships.

Fluid at 30: James Glover on the creative studio’s origins, highlights and evolutions

“It’s good to challenge clients sometimes”: James Glover, Founder & Creative Director at Fluid, reflects on the studio’s 30th anniversary.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.