Interview

As Disney Consumer Products prepares for one of its largest cross-franchise moments in years, Paul Gitter – EVP of Global Brand Commercialization – talks us through some highlights.

As Sonic celebrates its 35th anniversary, Adam Colp and James Oddy of Vize talk us through recent creative collaborations with SEGA centred on the gaming icon.

Tim Kilpin, Hasbro’s President of Toys, Board Games, Licensing and Entertainment, on recent highlights – and things to get excited about.

“Sonic’s cool, energetic and irreverent spirit resonates across generations”: In conversation with SEGA’s Takashi Iizuka.

“Faithfully representing these beloved characters was our design team’s top priority”: Angus Walker – VP, Marketing & GBU Lead, Games & Outdoor at Spin Master – talks Hellbreak.

“Discover a world where interactive stories come alive…” Rory Kelly discusses Peasoup’s Smart Books.

Dr Amanda Gummer, Founder of Fundamentally Children and the Thrive Digital Alliance, on why the digital industry needs a credible quality mark – and what it means for the companies involved.

“Male collectors tend to be driven by the thrill of completion, while female collectors tend to be more selective”: In conversation with brand strategist Julie Spencer.

Michelle Delacourt talks licensing, Tree Town Toys – and which brands fit Yes & Know books.

“That ‘always-on’ discoverability is especially effective for younger viewers and lapsed fans”: In conversation with Mark Kirk, Senior Vice President of Distribution at Konami Cross Media NY, Inc.