Interview

Stacey Bates-McCue, Fluid’s Creative Director of Licensing, discusses developing a new style guide to celebrate 45 years of PAC-MAN.

We sit down with Suzy Raia, SVP of Global Consumer Products at BBC Studios, to discuss a mammoth year for Bluey – and ambitions for the brand’s future.

What’s the biggest change to licensing in the last 20 years? Richard Pink shares his thoughts…

Dan Watters talks us through development of Skybound’s Creature From the Black Lagoon Lives… And shares his pick for a great example of licensed comics.

Stories at a glance: Studio Griggs’s founder, Stephanie Griggs, on succinct, emotive designs.

Making brands toyetic: Lee Glickman on the development of Casdon’s new licensed toys.

Urbania forever: how a metallic 1950’s diner is changing the face of Wrebbit’s 3D-puzzle town.

What’s the key to successful collaborations between creative and commercial teams within brand owners? This new series seeks to find out. First up, we pick the brains of Pixar’s Jen Tan and Jenn Zaccaro.

Set Designer Tim McQuillen-Wright reveals the secrets of enhancing immersive experiences.

“The wider 70s vibe and general motorsports trend is very hot now”: The Brand Director’s Tim Collins and Sharp Sharp’s Steve McInerny on putting authenticity at the heart of the James Hunt style guide.