Interview
“Before the food, people feel the brand”: Craig McAnuff on building Original Flava – and licensing plans
“Caribbean food is growing but still underrepresented. We want to make it more accessible and visible.”: In conversation with Original Flava’s Craig McAnuff.
“We didn’t want to sell anything but wonder”: Lulu Skantze shares the story behind Storytime
“Licensing has become a really exciting part of what we do.” In conversation with Lulu Skantze, Publisher at Storytime.
JAKKS Pacific’s Hayley Woodward on the magic behind Disney Darlings
Hayley Woodward – Senior Director, Disney Brand, EMEA at JAKKS Pacific – on bringing Disney into nurturing dolls with Disney Darlings.
AliLeo Media’s Greta D’Este-Donelan on crafting winning content strategies for brands
“Content integration across live events is something that is currently untapped”: In conversation with Greta D’Este-Donelan, Director at AliLeo Media.
“They’ve made me better at what I do”: Hasbro’s Demi Patel on her relationships with creative agencies
“Creative and commercial teams need to work in lockstep”: In conversation with Demi Patel – Global Creative Lead, Fashion & Preschool, Licensed Consumer Products at Hasbro.
Danna Dueck, from Project Partners Network, discusses why licencing is both an art and a science
Ready for your first licensing deal? In conversation with Project Partners Network’s Danna Dueck.
Jo Joof and Nic Wood on how Crinkly Books reinvented the baby book – and signed their first license
“Read all about it! Crinkly Books enters licensing space! Jo Joof and Nic Wood exclusive!”
Jade Throgmorton – Head of Creative at Bonkers Toys – on design, creativity and getting brands ‘toy-ready’
“Each brand is tackled as its own animal”: In conversation with Jade Throgmorton – Head of Creative at Bonkers Toys.
Whiteflock Brand Management’s Ashish Saxena discusses opportunities for IP looking to grow in India
“The Indian market today is shaped by aspiration, digital influence and cultural fluidity”: In conversation with Ashish Saxena, Founder and CEO at Whiteflock Brand Management.
Dan Meyer – Head of Brands at Bonkers Toys – talks fandom, ‘new media’ brands and Warrior Cats
“Seeing the surprise and delight on a fan’s face is the ultimate creative fuel”: In conversation with Dan Meyer, Head of Brands at Bonkers Toys.






