“It’s not just about the product; it’s about how it makes people feel”: Spice Kitchen’s Sanjay Aggarwal on the origins of the brand – and licensing plans

Sanjay Aggarwal – Chief Spice Officer at Spice Kitchen – discusses the three things key to any future Spice Kitchen brand extension.

The Brand Director’s Tim Collins and Sharp Sharp’s Steve McInerny discuss development of the James Hunt style guide

“The wider 70s vibe and general motorsports trend is very hot now”: The Brand Director’s Tim Collins and Sharp Sharp’s Steve McInerny on putting authenticity at the heart of the James Hunt style guide.

“It’s really special”: Bravado’s Damian Treece on bringing The Rolling Stones and Aston Martin Aramco Formula One Team together for co-branded merch

Damian Treece – Senior Licensing Manager at Bravado – discusses uniting two mammoth fandoms with this latest collaboration.

Global Merchandising Services’ Lisa Streff on building brands into lifestyle platforms

“We’re not here just to put logos on t-shirts…”: In conversation with Lisa Streff, SVP of Licensing and Brand Development, North America at Global Merchandising Services.

Cartoon Saloon’s Brian Tyrrell discusses the animation studio’s work in licensed IP

From Screecher’s Reach to the Irish Folklore Trilogy, Brian Tyrrell talks all things Cartoon Saloon!

Pac-Man Recipes? Jennifer Sims from Insight Editions reveals how the arcade icon translates to a cookbook

How did Insight Editions help create The Official Pac-Man Cookbook? Jennifer Sims tells all!

Dressed for Success: Mark Von Ohlen – Head of Licensed Product at Rubies – talks licensed costumes

“I’ll tell you the major challenge with every license…” Mark Von Ohlen on licensing costumes for Rubies…

“I’m seeing a lot of harlequin patterns”: Graphic designer Jilly Richards talks design trends

Graphic designer Jilly Richards on trends, client relationships and style guides.

Five Nights at Freddy’s, one chat with Meagan Renner: how Striker Entertainment sees horror

“I remember the smell of zombie flesh…” Striker Entertainment’s Meagan Renner in conversation.

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