Interview

A light touch for the Dark Knight: Simon J. Smith says Batwheels has some of his career-favourite ideas…

“You cannot approach a brand like Kodak or Philips or Electrolux with a generic playbook”: As LMCA turns 40, we catch up with President and CEO Ciarán Coyle.

“The business has only grown because of the people in it – people who care about the work, challenge ideas and take ownership”: In conversation with Jason Knights, MD at Blue Kangaroo.

“Collaborating with incredibly talented artists is such an important part of what we do”: In conversation with Byron Williamson, License & Marketing Manager at Spike Leisurewear.

“In gaming, if you can’t adapt your IP to the visual and mechanical language of the platform you’re entering, you will fail”: In conversation with Elinor Schops, VP of Digital and Gaming at Miraculous Corp.

Kate Schlomann – EVP Business Development and Operations at Spiralcute – on what gives IP like Chiikawa, Mofusand and Koupen Chan licensing potential.

We take an inside look at the launch of the world’s first Bluey rollercoaster with Merlin’s Jonathan Lewis and Beth Clarke, and BBC Studio’s Natasha Spence.

“The usual method of putting a nice bit of the archive on a mug will only go so far”: Danny Heffer shares his tips for heritage brands looking to commission creative.

“Positive messaging has always been at the heart of my brand”: In conversation with Sam Jayne of Sam Jayne Design.

“I usually start with the emotional hook – what is this product supposed to make someone feel?” In conversation with The Loyal Subjects’ Dina Al Rifai.