Interview

“A gentle moral, a touch of humour, and a lot of heart…” Emma Soames talks all things Cabbage and Tyler.

Bex Coster talks us through the creation of Positive Potato and recent brand extensions with PMS.

“From IP to impact”: Brad Page on crafting immersive brand worlds through merchandise, marketing and digital design.

“With it being Wild’s first character licensing deal, it’s been special”: Grace Tedstone, Licensing Brand Manager at Wild, talks us through the company’s licensing strategy for this year and beyond.

How did the Instagram account A Daily Cloud became a board game? Inventor Tim Walsh tells all.

Jon Morgan – Creative Director at CAA Brand Management – on the agency’s newly launched consultancy service… And what fuels his creativity.

As Toy Story celebrates its 30th anniversary, Pixar’s Creative Director for Consumer Products, Jen Tan, talks new style guides and fresh launches.

Meredith Counts, VP of Creative, on Jewel’s Creative Service division – and how it can help retailers, brand owners and manufacturers in uncertain times…

Regan Deason – Project Manager and Producer at Goliath – on bringing iconic video game brand The Sims to the tabletop.

“I realised early on that HAL was going to be pretty fun to play”: Game designer Phil Walker-Harding takes us inside development of Maestro Media’s 2001: A Space Odyssey: The Board Game.