“Speed to market is critical for a phenomenon like this”: Funko’s Karen Athill on acting fast with KPop Demon Hunters

“Demand signals were instant and clear”: In conversation with Karen Athill – Vice President, Sales, G5 and Amazon at Funko.

Absolut Tabasco to launch next month

Absolut Tabasco will launch in the US in February 2026, followed by a global rollout across 50 markets.

EXG Pro secures Universal Products & Experiences partnership across IP like Shrek, Jurassic Park, Jaws and more

“This is a hugely exciting step for EXG Pro,” said Alan Fenwick, CEO at EXG Pro.

Skybound Entertainment secures raft of Invincible partnerships across apparel, games, eyewear and more

“No matter how fans discover Invincible – through our comics, show or games – our goal is always the same: Serve the fandom with quality and creativity,” said Garima Sharma, VP, Licensing & Partnerships at Skybound.

Interparfums secures long-term partnership with Authentic for David Beckham fragrances

“We will blend Beckham’s entrepreneurial influence with our fragrance expertise to inspire a richer world of style and self-expression through scent,” said Jean Madar, Chairman and Chief Executive Officer of Interparfums.

Collectible Cities’ Joe Lattimer and Caitlin Derer on crafting pocket-sized art toys of icons like Frida Kahlo, Sherlock Holmes and Dracula

“We were heavily influenced by the animation we grew up with, such as Postman Pat and Mr Benn”: In conversation with Collectible Cities’ Joe Lattimer and Caitlin Derer.

Banijay Rights teams with Blues Group for Benidorm dress-up range

“With such a huge fanbase, we saw a clear gap in the market for merchandise – and what better place to start than with some fun fancy dress costumes?” said Christina Cockill, Senior Account Manager at Blues Group.

Via Mia launches Smiley collection

The range was developed by Via Mia’s Design and Style team in Rio de Janeiro, in collaboration with Smiley’s creative team in London.

Bluey heads to Minecraft

“Bringing Bluey to Minecraft opens up a new way for fans to engage with the brand in a place where they already love to play,” said Marina Mello, Global Director, Gaming & Interactive at BBC Studios.

Hasbro details KPop Demon Hunters launches across Monopoly, NERF, Furby and more

For NERF, there’s toys modelled after HUNTR/X’s demon-hunting gear, including Zoey’s Spirit Blades, Rumi’s Four Tiger Sword and Mira’s Curved Moon Sword.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.