Artist Lou Patrou on agents, apparel and the power of art brands
Artist Lou Patrou talks us through his accidental entrance into licensing.
Sesame Workshop’s Kerri Estreich on keeping authenticity at the core of Sesame Street’s Vans collaboration
Kerri Estreich – Senior Director of Licensing at Sesame Workshop – talks us through some of her favourite design details from Sesame’s recent Vans collaboration.
BBC Studios debuts rebrand for BBC Earth
“We wanted to elevate the heritage of the circular device within the current brand, to give it real purpose and dimension,” said BBC Studios’ Executive Creative Director, Nick Meikle.
Kith launches A Bronx Tale anniversary apparel
The range – celebrating the film’s 30th anniversary – includes tees featuring poster artwork from the US, Germany and Japan.
RHS teams with Turner Bianca for home textiles collection
“The diversity and originality of the RHS artwork and style guides – combined with our own creative expertise – has resulted in a truly beautiful collection of home textiles,” said Illana Middleton, Brands Manager at Turner Bianca.
Yell gets into perfume with Eau de Yellow Pages
“While the Yellow Pages have moved on, we knew we had to launch something to celebrate both its heritage and uniqueness,” said Sarah O’Rafferty, Head of Public Relations at Yell.
Mattel’s Pictionary Sketchbook line debuts with Jake Parker collaboration
Sketchbook works just like traditional Pictionary but instead of sketching clues from scratch, players use Jake Parker’s artwork as a springboard, doodling over his drawings.
Magic Light Pictures welcomes Bandai UK as master toy partner for Pip and Posy
“We can’t wait to start working with Bandai UK to develop an inspirational toy line that further deepens the connection children have with these wonderful characters,” said Aidan Taylor-Gooby, Head of Licensing at Magic Light Pictures.
adidas reimagines clubs’ third kits into streetwear for LFSTLR collection
“We wanted to challenge and redefine the traditional concept of a replica jersey and tap into current streetwear trends,” said Sam Handy, Vice President Product and Design, adidas Football.
Talking Brands: What brands could be a great fit for an engaging retail experience?
Start Licensing’s Ian Downes picks the brains of Richard Pink, Caroline Mickler and Jim White for their suggestions of IP-driven in-store activations.
