“By extending the retail footprint of our authors and their stories, we will be able to offer our fanbase engaging ways to further enjoy their favourite brands,” said Sweet Cherry MD Abdul Thadha.

“Our creative team have had such fun bringing Peppa Pig and George to life in a collection designed to capture the imaginations of little ones,” said MORI founder Akin Onal.

“I am certain that young audiences will love seeing Spot brought to life in this accessible and inclusive show,” said Thomas Merrington, Creative Director at Penguin Ventures.

“With Halloween just around the corner, Christmas coming and The Traitors set to return soon, the cloaks have arrived at the perfect moment,” said Jane Sharp, VP Licensing at All3Media International.

“Consumers are now wearing art in a truly unprecedented way,” said Brieane Olson, Chief Executive Officer at Pacsun.

Marianne James – Vice President of EMEA & Asia for Licensed Consumer Products at Hasbro – discusses design, creativity and purpose-led partnerships.

Meghan Cole, Head of Retail at Shakespeare’s Globe, talks to us about favouring bold designs over a ‘ye olde worlde’ style.

Abigail Ratcliffe, Senior Manager of Publishing and Licensing at Royal Museums Greenwich, on bringing the brand’s archive of art and objects into consumer products.

Kyle Nolan – Partner, Executive Producer & Head of Production at STURDY. – on carefully crafting IP-infused experiences that don’t feel too brand-centric.

“College football is back and what better way to celebrate than by giving students and fans the chance to sport their school colours through an iconic shoe like the Rivalry,” said Jeanne Schneider, director of NCAA marketing and licensing at adidas.