“We’ll look to leverage the legacy of these iconic institutions to tell their stories and engage consumers through creative collaborations and products,” said Victoria Whellans, Commercial Director at ASPIRE by WildBrain CPLG.

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“We recognise the immense potential of brands with heritage in the licensing industry and look forward to collaborating with the talented team at Haynes to unlock new opportunities,” said Chris Taday, Co-founder and Director of Licensing Link Europe.

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“By extending the retail footprint of our authors and their stories, we will be able to offer our fanbase engaging ways to further enjoy their favourite brands,” said Sweet Cherry MD Abdul Thadha.

“Our creative team have had such fun bringing Peppa Pig and George to life in a collection designed to capture the imaginations of little ones,” said MORI founder Akin Onal.

“I am certain that young audiences will love seeing Spot brought to life in this accessible and inclusive show,” said Thomas Merrington, Creative Director at Penguin Ventures.

“With Halloween just around the corner, Christmas coming and The Traitors set to return soon, the cloaks have arrived at the perfect moment,” said Jane Sharp, VP Licensing at All3Media International.

“Consumers are now wearing art in a truly unprecedented way,” said Brieane Olson, Chief Executive Officer at Pacsun.