TOMY signs global deal with All3Media International for The Traitors games portfolio

“This partnership allows us to expand the brand’s reach, as well as looking to deliver new compelling gameplay experiences for fans worldwide,” said Morgan Weyl, Managing Director, Licensing & Global Development at TOMY.

Mattel debuts KPop Demon Hunters dolls, games, action figures and more at Spielwarenmesse 2026

“Our close partnership with Netflix allowed us to move quickly and deliver products on an incredible timeline that meets fan demand,” said Nick Karamanos, Senior Vice President of Action Figures and Entertainment Partnerships at Mattel.

Cath Kidston secures US partners across bedding, sleepwear, stationery and more

“We know we have an established community of passionate Cath Kidston customers in the States,” said Holly Marler, Head of Creative for Cath Kidston.

Mattel kicks off Ken’s 65th anniversary with Expedia partnership

Ken will spotlight how Expedia helps travellers through social media posts and a leading role in the brand’s marketing campaigns.

Mattel bolsters Mattel Brick Shop slate with Lamborghini, Aston Martin and Toyota

“We’re continuing to expand the Mattel Brick Shop garage to include some of the most iconic names in automotive design and history in a tailored and reimagined way,” said Ted Wu, Global Head of Vehicles and Building Sets at Mattel.

Funko celebrates 30 years of Pokémon with POP! Premium collection

“We’re honoured to be part of the 30th anniversary celebration,” said Samantha Clapham, Senior Director Product, Global at Funko.

Moose Toys named master toy partner for BeddyByes

“The one-of-a-kind toy line will lend an interactive assist to kids and their parents as they establish foundational daily routines and provide positive association and reinforcement along the way,” said Hollie Holmes, Vice President of Global Licensing at Moose Toys.

Ravensburger details 11th Disney Lorcana set, Winterspell

“Lots of people have fond memories of snowball fights, spending time with loved ones, or sipping hot cocoa, and we wanted to bring that feeling of cozy, winter fun to Winterspell,” said Naomi Kim, Product Manager at Ravensburger on Disney Lorcana TCG.

Laurel & Hardy at 100: LMI’s Andrew Maconie on licensing film’s most loved duo

British heritage projects, Laurel & Hardy at 100 and more: LMI’s Andrew Maconie talks licensing.

“We’ve never operated at this pace before for such ground up development”: Mattel’s Bobby Saygan talks KPop Demon Hunters

Bobby Saygan, Senior Director Product Design at Mattel, discusses KPop Demon Hunters fandom, potential – and what was key to capture in the first wave of dolls.

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