The Traitors Effect: The surprising ways the BBC brand boosts business… And some are still untapped!

“The world of Harry Potter and its unforgettable characters align perfectly with our mission to deliver a lifetime of play to generations of fans,” said Tim Kilpin, President of Toys, Games, Licensing and Entertainment at Hasbro.

“As we celebrate our 200th anniversary throughout 2026, these new partnerships and products are a wonderful way to bring people closer to nature,” said Abbie Taylor, Brand Licensing Manager at London Zoo.

“We’ve been telling Doctor Who stories for over a quarter of a century now, and the joy is that it still feels like we’re only just getting started,” said Nicholas Briggs, Executive Producer and Creative Director at Big Finish.

“Love Hearts is a brand built on positivity and connection, so partnering with OddBalls is a natural match,” said Natasha Dyson, Founder & CEO at Blonde Sheep Licensing.

“The ‘What’s Your Favourite?’ campaign embodies Pokémon’s overarching mission of bringing people together through a shared love of Pokémon,” said Kenji Okubo, president at The Pokémon Company International.

Snoop Dogg is an honorary coach for Team USA at the Winter Olympics and the capsule spans a skiing-inspired t-shirt and a sweatshirt.

The new launch promises a ‘tea blend folded into a salted custard with bergamot and burnt sugar candies’.

The deal was brokered by licensing and partnerships agency Think Influence.

“For more than 20 years, Peppa Pig has grown alongside families around the world, and George’s evolution reflects that journey,” said Esra Cafer, Hasbro’s SVP of Franchise Strategy and Management, Preschool & Fashion.