Rocket Licensing brings Cath Kidston and Miffy together

Cath Kidston is set to launch a Miffy collection in Spring 2024.

The collaboration – orchestrated by Rocket Licensing – will span womenswear, childrenswear, backpacks, purses, bags and homewares, with multiple ranges set to launch across the next two years.

“We absolutely loved creating these magical floral worlds for Miffy to play in,” said Holly Marler, Creative Director at Cath Kidston.

“Our archive florals come alive with Miffy’s style and personality. It’s a bold and colourful collection, full of joy – we can’t wait to share it with our customers.”

Marja Kerkhof, MD of Miffy’s brand owner Mercis, added: “This is a wonderful partnership that brings together two much-loved brands in a collaboration that merges styles for discerning fashion and design individuals.”

Rob Wijeratna, joint MD of Rocket Licensing, continued: “This partnership with Cath Kidston will kick off 2024 in style.”