Farshore teams with SEGA for Sonic the Hedgehog books

Farshore has acquired English language rights to publish Sonic the Hedgehog titles.

The partnership kicks off next year with the launch of two Sonic the Hedgehog titles: a joke book in February and a sticker activity book in May.

“Farshore is proud and excited to partner with SEGA to publish Sonic the Hedgehog; there is a huge amount of love and affection for this cool blue hedgehog within our team,” said Zoe Masters, Brands & Licensing Publisher at Farshore.

“Sonic the Hedgehog has been a household name since the early 90s, with many children now discovering Sonic for the first time through the highly successful movie franchise and TV series. The Sonic the Hedgehog franchise will continue to expand over the next year with brand new games, a spin-off live action TV series and a huge global movie release – making 2024 the perfect time for us to launch our Sonic the Hedgehog range!”

Alex Gomez, Sr. Director of Licensing at SEGA of America, added: “Now has never been a better time to be a Sonic fan.

“Between games, TV shows, and movies, Sonic has been a staple in the industry for three decades along with a continuously growing community. Through our partnership with Farshore, we’ll be able to introduce Sonic to a new generation of younger fans.”