PUMA to launch Squishmallows apparel and footwear in 2024

Jazwares has partnered with PUMA for an Squishmallows apparel and footwear collection.

Set to launch in spring 2024, the range will include three footwear options for kids and adults, plus hoodies and matching t-shirt and shorts sets.

“As we continue to bring the Squishmallows brand to life through cross-category collaborations, our collaboration with PUMA allows us to step into the world of cool trend-forward street fashion to reach an even larger fan base,” said Sam Ferguson, Senior Vice President of Licensing at Jazwares.

“Demand for Squishmallows is not slowing down so we are thrilled to collaborate on a fun and exciting spin on the iconic and vibrant PUMA style.”