Jazwares

“These partnerships reflect our commitment to building a cohesive, global licensing ecosystem that meets fans across multiple aspects of their daily lives,” said Lisa Foster, Sr. Vice President, Licensing, North America, Global Toy and Publishing at Miraculous Corp.

Leading the line-up are FIFA World Cup Squishmallows, as well as plush versions of the official FIFA World Cup mascot, the trophy and the match balls.

“Being involved in fandoms such as KPop Demon Hunters reinforces our commitment to shaping products at the intersection of pop culture, collecting and play,” said Jeremy Padawer, Chief Brand Officer at Jazwares.

“We couldn’t be more excited to bring our distinctive design innovation and fan-first approach to Miraculous,” said Judd Karofsky, Jazwares’ Executive Vice President of Licensing.

“From the official mascot designs to celebrating the sport’s classic iconography, this collection is our tribute to the passion, pride, and unity that define the game,” said Sam Ferguson, Senior Vice President of Global Licensing at Jazwares.

“The horror and otherworldly genres have massive multigenerational appeal,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

“Squishmallows levels up the mobile gaming universe through authentic characters and immersive gameplay we know fans will love,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

“Squishmallows have always been about individuality and fun – and this cosmetics collection brings that same spirit into the beauty space,” said Gerhard Runken, EVP, Global Brand and Marketing at Jazwares.

“When we learned so many were already using their Squishmallows as pillows, we knew we had to dream up and disrupt the home goods category by developing a branded pillow unlike any other,” said Laura Zebersky, President and Chief Commercial Officer, Jazwares.

“Bringing Care Bears into our most loved product formats is a perfect way to spark excitement across generations and fandoms,” said Judd Karofsky, Executive Vice President at Jazwares.